French girl, born in 1988. 

 

I grew up in Bordeaux. After getting my business and management bachelor degree I discovered an affinity with marketing, which became a passion. I decided to get my master's in Marketing and graduated from the INSEEC Business School. Today, brand management is my speciality.

 

I love the challenge to understand a brand, analyse brand positioning and marketing strategy development (values, personality and brand identity).  The end goal is to create a balance between finance, marketing and the brand's identity.

 

Since a very young age,  I wanted to travel and discover another culture and language. After one year of professional experience in France, I decided to realize this dream. 

 

I got an internship at Booker Winery in Paso Robles, California as a cellar worker. During this time, I got to strengthen my English, work a harvest season, work the vineyard and sell wine in the tasting room.  My end goal has always been to work in sales and marketing in the wine industry but to be as knowledgeable as possible I needed some experience in the winemaking field. I soon discovered the long and complex process that it takes before the wine arrives in your glass.Very fast, I created a passion and obsession to discover more about winemaking.  

 

After 6 months experience,  I became more in love with wine and winemaking, as well as, California. I decided to come back for another 12 months and get more experience in another company, Justin Winery. This time I was able to spend a whole year working in every parts of the production cycle. 

 

Right now, I feel ready to start my sales and marketing career in the wine.